3 Awesome Email Newsletter Tips
Neue receives email newsletters daily from a variety of different companies and organizations. Some of them are nothing but content, others are a mixture of both with very poor design or appeal, while others are beautiful and well executed. I always open and look through the beautiful ones by the way.
I wanted to share a few tips regarding email newsletters that I feel will greatly change the way you view your email campaigns and most definitely increase your response rate. Follow these three FREE tips and your next email campaign should be a hit.
KEEP IT SHORT AND SIMPLE
Your newsletter should be very short and sweet. Many businesses make the mistake of trying to squeeze in everything they have to say in one newsletter. When I receive newsletters that are heavy in content like that, I delete them immediately and won’t waste my time reading through it all. You want to give your subscribers the option to read what they find interesting. For example, if you’re a coffee shop and you’re hosting an event this weekend, your newsletter should not contain every little piece of information about that event. You should provide a blurb and an image or graphic to go along with that 2 – 3 sentence blurb and then direct them to your website where they can get all of the details if they’d like.
THE GOAL IS TO DRIVE TRAFFIC TO YOUR WEBSITE
The purpose of your newsletter should be to drive traffic to your site. Email campaigns simply serve as anchors to your business and shouldn’t be used to tell stories or consume readers with as much information as possible. You want to provide snapshots of what you’re doing or what you’d like subscribers to read. You want the reader going to your site at their own will and if they make it that far, then that’s a good thing and you’re doing something right OR your information sounds interesting. Now, be sure that if your goal is to drive traffic to your site, that your site is up to date and appealing. The worst thing that you could do is have a good newsletter but a “crappy” website. They may make it as far as your site but immediately leave once they see how bad it is.
DESIGN IS KEY
As I stated earlier, when i receive an email newsletter that is content overload, I delete it immediately. I do the same if a newsletter is “ugly” and not well designed. Of course I’m a designer and these things stand out to me, but I believe that most people feel the same way. There are many newsletter services available and they all provide a library of templates to choose from. Some of the templates are clean and work well, but overall even these templates can come out looking bad if there isn’t enough good design involved.
We offer a one time custom newsletter design service that includes either customizing an existing newsletter template or coding a custom template from scratch. This one time investment can make a world of difference for your email campaigns. You then have the power to reuse the theme as much as you want and your campaigns look awesome every time. Contact us for more details on this service.
I hope this information was helpful and makes a difference in your next email campaign. If you’d like us to look at your existing campaign and give you a free analysis and professional opinion, please send it to info@neuecreative.com.
- Hector Garcia | Creative Director at Neue Creative