With the rise of Social Media, many businesses are gravitating to Facebook, Twitter, and many other online tools in an effort to expand their reach and bring in new business. Many design agencies will point a business to these tools, set them up and cut them loose, leaving the business with no clue on what to do with this new power that’s at their fingertips.
In order to be effective with social media, we feel that there are at least three things that you can do to maximize your social media efforts and get good results. Remember, it’s more than just having these tools setup and acquiring friends or followers. What you do with those connections and what you offer them is the key.
1. It’s more than just having 100′s of friends or followers
Many businesses set up a Facebook page and they feel that the more friends that they can acquire the better. They feel that the goal should be to increase the number of people to market to and that by marketing to those people the numbers will spread exponentially. This is not good marketing and your friends list should be full of people who have a real interest in your product or service. Your list should be comprised of current customers, fans of your product, and “real” friends. Choose quality over quantity.
2. Use it or lose it
Social media tools such as facebook and twitter are designed to keep you connected with others. If you’re not using daily or several times a week, it’s not going to be a very effective tool for you. Many people set these tools up and then forget about it, thinking that as long as they’re set up people will find them. It doesn’t work that way and people want to have real relationships with their social media friends and connections. If you have something to say and something real to offer with real value, then people will listen and they’ll want to see some consistency. So use it. Use it regularly and wisely.
3. Take care of your friends
As a business, your goals should be very strategic. One goal should be to build relationships with your friends and followers. Nurture those relationships and be genuine. Allow your personality to come through and let people see that there is a real person behind the social media tool. The worst thing that you can do is to try selling to your friends and followers all the time.
A second goal is to give your friends perks, specials, and even give away free stuff from time to time. The reward for being connected on these social media tools should be discounts and specials. This would serve as an incentive to being your friend or following you. This also encourages your current friends to refer others, because most people try to take care of their friends as well.
Hope these 3 simple tips help and that you begin to modify what you’re currently doing online. We’d love to help you if you need it, so please don’t hesitate to call or email us. If you’re not using any type of social media tool, we can help get you setup, create a custom twitter page and customize your facebook fan page. Have fun.
See some of our custom Twitter page designs: