New videos for CrossCentral Church
We had the pleasure of working with Cross Central Church in College Station,Tx recently, as we worked to film and produce the following three videos. These videos are part of a campaign that Steve Trevino, pastor of CrossCentral, is calling “I am CrossCentered”. We also produced a 30 second commercial which should air on local cable soon.
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Originality at its best
We love originality and everything “different”. As an individual artist, performer, or company, it’s important to stand out from the rest and this video illustrates that idea at its best. The young “guy” in this video combines his agile yoga-like skills with breakdancing and shows us how it’s done. The nice video work helps accentuate this craft and art form and allows this guy to shine and stand out from the rest of the dancers out there. Yeah, he’s thin, very flexible and needs to eat a little more, but so what, he’s amazing. Enjoy.
Churches and the Christmas Message.
Over the years we’ve had the pleasure of working with a variety of churches and faith based ministries. The big pushes each year for these organizations is Christmas and Easter. Some go all out while others keep it very simple. I remember someone sharing a video online last year about a Christmas service at a Baptist church that included farm animals and a camel. As these animals proceed down the aisle of the church, the camel loses his balance and falls over and lands on a few people. You can’t help but LOL because it’s such a ridiculous set of circumstances. I’m sure that church won’t be bringing in any animals for years to come. See video below:
Churches, as you work on your plans for Christmas, learn from the mistakes of others and choose to keep your message very simple and very real. Here are a couple of tips to help you stay on track:
1. SIMPLE AND CLEAR MESSAGE
While it’s easy for a church or ministry to outdo themselves from the year before, we think that it’s always best to just keep it simple. Your members may think that the animals are cool and the church plays are funny and appreciate all the work put into the production, but in the end it’s the message that touches people’s hearts. Let your goal this season be to touch people’s hearts and leave a message that sticks with them for years to come.
2. BRAND YOUR MESSAGE WELL
Take the time to brand your Christmas message well. If it’s one of the most important times of the year for your church or group, give it the time that it deserves. This may include spending a little more money that you’d like, but it’ll be worth it. If you don’t have an in-house design team, pay to have your series to be branded well and carry that brand consistently throughout the season. The attention to detail and quality will speak volumes to your congregation and will also help you tremendously in communicating your message. Poor design and “cheezy” branding can make the difference between someone listening to your message or tuning you out.
Have a great Christmas!
- Hector Garcia / Neue Creative Founder
